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hiscox advertsing

The new campaign for Hiscox insurance, commissioned by VCCP, is out now. Hiscox are known for dramatic advertising with a fade to black defining the aesthetic. The challenge here was to create that effect in a convincing setting of family life, while retaining the feeling of warmth.

 

Creatives – Veryan Prigg , Kieran Knight / vccp

Project manager – Jon dewart / vccp

Styling – Karen Smith

Sets / modelmaking – Andy Knight

Retouching – Mark Taylor @ Stanleys Post

Assistants – Mark Griffiths, Tom Griffiths, Jack Clancy

 

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