The new campaign for Hiscox insurance, commissioned by VCCP, is out now. Hiscox are known for dramatic advertising with a fade to black defining the aesthetic. The challenge here was to create that effect in a convincing setting of family life, while retaining the feeling of warmth.
Creatives – Veryan Prigg , Kieran Knight / vccp
Project manager – Jon dewart / vccp
Styling – Karen Smith
Sets / modelmaking – Andy Knight
Retouching – Mark Taylor @ Stanleys Post
Assistants – Mark Griffiths, Tom Griffiths, Jack Clancy