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Shot in collaboration with prosthetic genius Bill Turpin for Cybersmile, this ad is designed to communicate the damage that online bullying can do by showing computer keys pushing up through the skin causing injury – ‘words wound’. Today is ‘Stop Cyberbullying day’ – The Cybersmile Foundation are asking everybody who cares about cyberbullying and online hate campaigns to join their growing movement for action against online bullying and to help them create a safer, more enjoyable environment for young people. Find out more at

Prothetic and makeup – Bill Turpin

Retouch – Stefano Cherubini @ happy finish

3D printed keys under skin – John Robertson @ London Graphic Systems